At its core, being boundless is about believing in possibility. It’s our unshakable optimism and determination. It’s a connection to those around us. It’s the drive to break down the barriers that separate us from what is and what can be. It’s a spirit. It’s a hunger. We were tasked with designing the visual language for the campaign at the University of Wasington that would resonate with our student and Alumni audiences. We looked at designing appearal that would be sold in the Husky Bookstore to make a tactile representation of the campaign.